File Under F for ‘FAHnnomenal’: Cinemagraphs Adds Beauty To Our World

March 06, 2018

If you’ve been feeling like late-winter meh has been settling in your bones, Darlins…we’ve got some unexpected inspo to yank you from your funk.

In fact, these GIFS are so delicious we’re just gonna throw ’em up here on your screen for your ooh-and-ahh pleasure. Then we’ll explain.

(just looooook!)

Designed for a Saks Fifth Avenue campaign, this image is copyrighted by Cinemagraphs (aka: Kevin Burg and Jamie Beck). Admiringly shared from www.cinemagraphs.com.

Designed for Chopard campaign, this image is copyrighted by Cinemagraphs (aka: Kevin Burg and Jamie Beck). Admiringly shared from www.cinemagraphs.com.

(Aren’t they scrumptious?! Here’s another.)

Designed for an Armani campaign, this image is copyrighted by Cinemagraphs (aka: Kevin Burg and Jamie Beck). Admiringly shared from www.cinemagraphs.com.

So, one day our founder Kim was perusing the Internet and she found the Cinemagraphs website, and she darn-near choked.  The subtle motion in these GIFS stopped.her.in.her.tracks! And when she and the rest of the Middy team happenstancely find beauty like this, all we wanna do is spread some Middy love on other artists and designers doing their good part to lighten and brighten this good world.

(And…we want to share all the pretty with you!)

That’s why today, we’re truly grateful to have stumbled upon Kevin and Jamie’s visionary work. It’s thrilling to see where they’ve appeared, and marvelous that brands have sought them for their storytelling. Because if a picture paints a thousand words, this duo’s probably already written half of the next great American novel. (!) And we thank them for giving us a new go-to visual when our bad-day feels need some sparkle.

XOMnM, and…

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The post File Under F for ‘FAHnnomenal’: Cinemagraphs Adds Beauty To Our World appeared first on The Middy Edit.


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