For the past few months we’ve been positively bananas prepping for Middy N’ Me’s biggest company expansion since Kimberly Barratt founded the brand in 2011, and we just.can’t.keep.quiet any longer!
In early November, Barratt and her #girlboss biz partner—Ohio-based retail entrepreneur and interior design guru (and…hot chicken salad maven!) Tammy Saccone—are birthing Middy N’ Me a little sister with Love Middy…a sub-brand of Barratt’s flagship line of American-made couture riding and resort wear.
Though Love Middy’s in its final, top-secret design stages (sign up to find out when LoveMiddy.com goes live right here), we can divulge that with the tag WEAR. NEST. LOVE., Love Middy will feature a rotating and mightwesay “carefully curated collection” of Barratt’s original clothing designs specifically for this new line (see the below maxi beauty!).
Along with choice treasures from some of Barratt’s and Saccone’s fave businesses and Instagram influencers, Love Middypromises to be a fresh, vibrant and evolving curation of what Barratt’s and Saccone’s Spidey-sense of style loves most when it comes to dressing the body and home.
“In our travels with Middy N’ Me, we’ve come across so many wonderful items that have spoken to our hearts that we wished we could’ve shared with others!” says Barratt, who launched Middy N’ Me in 2011.
“We’ve been blessed to have a brand that has not only created customers, but friends…and what do you share with your best gal pals? Those things that speak to your heart so much you just can’t keep ’em secret!”
So how do designers share best, pray tell? “Build a new brand!” adds Saccone. “For us, that meant creating Love Middy. Now—as Kim adds to her gorgeous couture Middy N’ Me designs—we’ve got a channel for consistently sharing beautiful things from emerging brands. And by collaborating with other influential guys and gals, we hope you’ll love learning about (and buying!) these treats just as much as we do!”
And yes, you’re reading all of this right: For the first time in her career—after lotsa begging from longtime Middy N’ Me fans—Barratt’s burgeoning Love Middy line will feature her original prints via throws, pillows, window treatments, sundry serve wear, and alllll the housey things we love feathering with, so that our nests will finally feel as fashionable as our Middy-filled closet.
“We keep saying it, but this really is a carefully curated collection of things we love most,” says Saccone.
While the brand’s vibe is different, Love Middy boasts the same Middy N’ Me quality; but here, beachy styles; boho flair; and those perfectly mod-cowgirl feels that help
fake people into thinking that you look like you ride will round out Love Middy’s rotating collection of build-able staples. It’s perfect for anyone ready to develop their original sense of style. (So get your wallets out, Girls.)
And since everyone loves a good story about a great cause, Love Middy is also affiliated with The Love Middy Project…a cause that’s insanely close to Barratt. (Even if you don’t heart horses as much as she does, learn more about The Love Middy Project and how your purchases can contribute by clicking here).
Are you an Ohio local? On Thursday Nov. 1, from 11 a.m.-4 p.m., join Kimberly Barratt and Tammy Saccone at ML Tavern in Moreland Hills for a Middy N’ Me trunk show and a first glimpse at Love Middy items.
So much goodness in the works, right? Hold on to your hats! Because with besties and biz partners Barratt and Saccone in the proverbial design drivers seat, from your closet to your home you’ll soon be able to style yourself silly with the beautiful things Barratt’s famous intuition knows you’ll love. Stay tuned for more about this delicious brand (and sign up for more info right here!)
The post Middy N’ Me Clothing Expands Brand with New Line, ‘Love Middy’ appeared first on The Middy Edit.
Comments will be approved before showing up.